Mintox Industry Scenario:
A rock band wants to take advantage of its success by creating an exciting web presence that will appeal to the 18-25 year old demographic.
Their prime objectives are to promote their concerts and sell their music. A related objective is to attract an online community of fans and develop an online “buzz”.
Website requirements include
- a blog on which band members will post entries and fans may post comments
- a library of video clips and videos of previous concerts
- sample music tracks
- online store with CDs and merchandise
- lyrics of all their songs
- membership area with subscription to a newsletter and promotional offers